Helping a Physiotherapy Start-up: Strengthening Brand Identity and Empowering Local Reach

Case Studies, Graphic Design, Websites

In the midst of the pandemic, businesses across various industries faced unprecedented challenges. Amidst this backdrop, I had the opportunity to collaborate with a seasoned physiotherapy specialist with over 15 years of experience. Her recent venture into establishing her own small clinic presented an exciting opportunity to help establish a strong brand identity and reach clients locally.

Client Background: Physiotherapist with a Passion for People

With a deep passion for helping individuals improve their quality of life through physiotherapy and massages, my client recently embarked on a new chapter by establishing her own small clinic. Specializing in a range of various physiotherapy services, massages and treatments, “MD Physio and Massage” is dedicated to providing individual care and tailored treatment plans to address the unique needs of each patient.

Drawing on years of expertise and a commitment to ongoing professional development, my client brings a wealth of knowledge and skill to her practice. Her holistic approach to physiotherapy emphasizes not only symptom management but also long-term wellness and preventive care. With a focus on empowering patients to take control of their health and well-being, the clinic serves as a beacon of hope for individuals seeking relief from pain, posture-related issues and other physiotherapy concerns.

Understanding Client Goals and Objectives

In the face of the pandemic’s challenges, the client’s primary objective was to establish a consistent online presence, reach potential clients locally, and facilitate communication through a professional, responsible website. Discussions revealed a shared commitment to ensuring that the design elements aligned with the clinic’s values and branding preferences. Aside from creating the website, I also agreed to provide additional on-demand graphic design services, especially for print materials.

A collaborative approach was adopted throughout the project to ensure all design elements resonated with the clinic’s professional image and effectively communicated with its target audience. Incorporating client feedback at every stage ensured the final deliverables met their expectations and reflected the clinic’s values.

Creating a Professional Website

A custom website was developed to showcase the clinic’s services, provide essential information, and enable easy client communication. Through iterative feedback, we ensured the website effectively communicated the clinic’s commitment to quality care and service excellence, while also offering seamless navigation for potential clients during the pandemic.

Key features of the website, as agreed with the client:

  • home page
  • blog page (without comments)
  • custom designed layout and dynamic templates, such as blog post layouts
  • custom dashboard to adapt to client’s individual needs

I also provided some key services to the client, including:

  • hosting account management
  • transferring website from one host to another
  • website maintenance and support
  • setting up business e-mail accounts, transferring existing ones
  • explaining how everything works, guiding step by step
Strengthening Brand Identity

In addition to the website, custom graphics and templates were created for print materials such as flyers, price lists, and custom patient registration forms, including occasional updates to the designs or layouts as needed. All materials were created with strict brand guidelines in mind, and were approved and sent for printing by the client after feedback, incorporation of eventual changes and final review. These materials play a crucial role in strengthening and maintaining brand identity and professionalism.

Tools and Resources

Website Development: WordPress CMS, Divi, custom code (HTML, CSS, JS, PHP)

Graphic Design: Affinity Designer, Affinity Publisher, Canva

Visible Impact: Enhancing Brand Credibility

The professionally designed website and print materials significantly contributed to the clinic’s visibility and credibility within the local community. Clients appreciated the easy access to information and communication, resulting in increased inquiries and appointments, despite the challenges of the pandemic. Over 90% of appointments and consultations are booked through the website contact form.

Moreover, the clinic continues to prosper to this day, leveraging its brand identity and website to attract new clients and maintain a loyal patient base. Our ongoing collaboration underscores the enduring success of our partnership, with the clinic utilizing my services for website maintenance, design and branding needs as it continues to expand its reach and impact in the community.

Conclusion: Driving Success through Design Excellence

In conclusion, our collaborative efforts exemplify the power of design in establishing brand identity and reaching clients locally, even amidst the challenges of the pandemic. By aligning design solutions with the client’s objectives and target audience, I have successfully helped empower the clinic to stand out in a competitive market and attract clients seeking quality care and service, reaffirming my commitment to driving success through design excellence, even during uncertain times.


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